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Re: 20 second rule

Posted By: Steve MacLellan
Date: Monday, 16 April 2007, at 1:14 p.m.

In Response To: 20 second rule (Don)

Hi Don,

There was a brief discussion about it here about a year ago. Bugsy Cockaracha, from www.SalesLetterHumor.com said:

Have any of you read "The 20 Second Rule"

That is the average time a sales letter will be in the hands of the receiver, looked at, read, and thrown away. Does this surprise you? Please go and read the two reports by Professor Vogele and see for yourself. Both articles are not long but are packed with information you can not get any place else.

http://cdmdirect.com/eyestudy1.htm read this first

http://cdmdirect.com/eyestudy2.htm read this next

I came across "The 20 Second Rule" about three years ago and been working on a way to increase the time a sales letter stays in the hands of the receiver. I have created a sales letter that will increase that time many times over

Regards,

Bugsy Cockaracha

For some reason the links he gave us don't seem to be working anymore — maybe at the time of this post, the server is down? Still, you can find them in the Google cache:

Click here for the first article.

Click here for the second article.

I'm not sure this is the same study you are asking about, or if this is a different one with the same name? They are attributed to Professor Siegfried Vogele, Dean of the Institute for Direct Marketing in Munich, West Germany.

Best Regards,
Steve MacLellan

How to build and profit from a used car website

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Messages In This Thread

  • 20 second rule
    Don -- Monday, 16 April 2007, at 12:29 p.m.
    • Re: 20 second rule
      Steve MacLellan -- Monday, 16 April 2007, at 1:14 p.m.

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