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Re: Question on Adwords

Posted By: Michelle Nightengale (adsl-8-8-132.mia.bellsouth.net)
Date: Wednesday, 15 August 2007, at 10:02 p.m.

In Response To: Question on Adwords (Nan)

Hi Nan,
If you're getting visitors but no sales, then the problem is with your conversions (or product/market match). Using AdWords to drive more traffic won't solve that problem.
Why aren't visitors converting into customers? Is your product matched to your market? (Are you getting the right kinds of visitors for your product? Or do you have the right product for your visitors?)
If it is, then you need to look at your copy. Does your sales page (copy) do the job it's supposed to do?
Don't waste money on more advertising until your product, market and message match. Period.
If you've reworked it, you can do a small test PPC campaign to see if will convert. If it doesn't, stop advertising and tweak it again.
Hope that helps!
Michelle Nightengale

Messages In This Thread

Question on Adwords
Nan (74-38-53-235.dr01.myck.or.frontiernet.net) -- Tuesday, 14 August 2007, at 9:40 p.m.
- Hi Nan!
  Steve MacLellan (blk-138-41-211.eastlink.ca) -- Wednesday, 15 August 2007, at 2:38 p.m.
- Re: Question on Adwords
  Michelle Nightengale (adsl-8-8-132.mia.bellsouth.net) -- Wednesday, 15 August 2007, at 10:02 p.m.
  - Re: Question on Adwords
    Nan (74-38-53-235.dr01.myck.or.frontiernet.net) -- Thursday, 16 August 2007, at 10:36 a.m.

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