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Repositioning yourself for a slower economy

Posted By: Steve MacLellan (blk-137-86-42.eastlink.ca)
Date: Tuesday, 28 September 2010, at 8:56 a.m.

I was reading an article on the Financial Post website titled "Recovery declining dramatically: economist", that said:

The Canadian economy had a great run immediately following the recession, but analysts warn that the stark reality of a slow, painful recovery ó like the one gripping the United States ó is beginning to sink in.

You donít have to let the countryís bad luck be your bad luck. It could just be a matter of positioning your products and services towards a more frugal marketplace. Let me give you an example.

I know of a woman who runs a business helping people to get organized. While some of these people may not be willing to have her come over to their home or business and help them do it, -- now that money is a little tighter -- they might be more than willing to pay a little less for a guide and information on how they can do it themselves. Recession or not, people who canít get organized without help are not going to have the problem magically disappear simply because the country is in a recession.

Depending on how it was marketed, it could even be more profitable than "in home" consultations. She would be able to offer the same products and ideas to people out side of her local niche.

Regards,
Steve MacLellan

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  • Repositioning yourself for a slower economy
    Steve MacLellan (blk-137-86-42.eastlink.ca) -- Tuesday, 28 September 2010, at 8:56 a.m.

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