From Google: Improving Online Conversions
Posted By: Steve MacLellan (blk-137-86-42.eastlink.ca)
Date: Thursday, 21 October 2010, at 12:41 p.m.
Google has released a free eBook how to use several of Google's free tools including AdWords, Analytics, and Website Optimizer to improve website conversions.
Millions of people click on Google AdWords ads every day. ‘Improving Online Conversions for Dummies’ explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook!
Click the link below to view and download your copy.