7 basic software marketing techniques
Posted By: Josphine Victor (220.127.116.11)
Date: Tuesday, 7 December 2010, at 4:07 a.m.
Do you Know Everything about Software Promotion?
If you are a web developer that sells software online, here are the basic software marketing methods that will help you boost your sales. Learn about each one, and find the winning combination that will bring you more buyers.
1. Continuous Search Engine Optimization
Maintaining a high ranking in the most important search engines is a never ending struggle, as you need to follow certain rules AND continuously update and optimize your website.
* improving your link popularity
* adding fresh content
* monitoring website results
* testing various keywords
* spending time in improving the design and the usability of your website.
2. Submit your shareware to software download sites and directories
Promote your software by submitting it to as many download sites and directories as possible. Create a good PAD (Portable Application Description) file, as this will ease the entire submission process and webmasters will appreciate it, too.
Pay attention to the traffic you get from these sites and invest time in those who really bring you customers. One of the main advantages of submitting your software to download sites is obtaining more back-links and increased link popularity, which enhance your website's page ranking and position in the main search engines.
3. Affiliates marketing
There is a vast network of affiliates on the internet. Affiliates are people who will promote and sell your software products from their websites, in return of a small commission for every sale. Why should you try to market software using this method? Because you pay your affiliates on result. The compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
4. Pay per Click campaigns
Important search engines place ads near search results in return of a small amount. It is called pay per click advertising. The idea behind this marketing technique is to bid for relevant "keywords" that bring pertinent results related to the product you're selling, and place your advertisement on the top of the page. The most important players on this market are Google AdWords and Yahoo!Search.
5. Write newsletters and press releases
A newsletter is an easy way to stay in touch with your clients, prospects and affiliates. The success of an e-mail newsletter distribution system depends on your database: you need to keep it up to date and accurate.
6. Get involved in online forums and blogs
It is basically free publicity. Invest time in subscribing to forums or discussions groups that deal with software related themes. Be careful though, some administrators might ban you for explicit publicity. So be creative.
Many people visit forums and blogs in search of information. A blog post that deals with the theme under discussion, contains relevant information and is presented in a professional way could be of real interest to the participants.
7. Write and submit articles
There are many e-zines and online publications on the internet where you can publish software related articles. This is an easy way to get free exposure and consolidate your image as a professional in your domain.
A good article has to look professional. Your article must be simple, meaningful and original. Keep a professional tone and avoid self-promotion. Sign your articles, add your contact information and a copyright note at the end of the editorial.