Email Subject Lines: Longer subject increase opens
Posted By: Steve MacLellan (blk-137-83-72.eastlink.ca)
Date: Friday, 15 April 2011, at 8:28 a.m.
Brad Bortone is a writer for Marketing Experiments. On March 21st, 2011, he published an article to his blog titled Email Subject Lines: Longer subject increases opens 8.2%. Of course, there is a little more to it then that.
"...your subject line needs to open the dialogue and encourage further interaction."
Click the link below to reads the full article.