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Email Subject Lines: Longer subject increase opens

Posted By: Steve MacLellan (blk-137-83-72.eastlink.ca)
Date: Friday, 15 April 2011, at 8:28 a.m.

Brad Bortone is a writer for Marketing Experiments. On March 21st, 2011, he published an article to his blog titled Email Subject Lines: Longer subject increases opens 8.2%. Of course, there is a little more to it then that.

Brad says:

"...your subject line needs to open the dialogue and encourage further interaction."

Click the link below to reads the full article.

Regards,
Steve MacLellan

Email Subject Lines

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