7 Silent Killers of Conversion
Posted By: Steve MacLellan (blk-215-64-234.eastlink.ca)
Date: Friday, 9 September 2011, at 5:57 a.m.
Marketing Experiments has published an article titled "Hidden Friction: The 7 Silent Killers of Conversion" that points out some of the ways your webpages could be creating obstacles that reduce your conversions.
Austin McCraw, author of the article says:
"...our research suggests that most of the Friction in a conversion process goes undetected. Further, this "hidden" Friction often is the most lethal to conversion."
Click the link below to read this article and make sure you're not making these mistakes.