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October 31, 2004
Stay Focused
This Summer gone by, I had to make a major decision — one that was not easy to make. In June, I closed down my Used Car Website business. It was hard to say good=bye to it... but it was either it or my web development business.
Since last year I had been operating two businesses, TruroUsedCars.com and this one, HomeBusiness Websites. In June, two of my sales people quit. This put me in a bad position. I could continue to operate but it meant I would have to be on the road a lot more for the next month or two... maybe more. I find with salespeople... you have to spend sometime showing them the ropes. The unfortunate part of splitting my time between two businesses was having an effect on HomeBusiness Websites. (See my traffic patterns)
Either business could provide me with a full-time income, but trying to split my attention between the two businesses was just too much work for one guy. I chose to close down the Used Car business because in order to make an income it meant I would always have to be depending on other people (sales people) and if they weren't working, I wouldn't be getting paid. With my web development business, I don't have to rely on anyone but myself; I like that!
I was still getting work for my web development but most of it was just site maintenance for sites already built. There wasn't a lot of new customers coming in the door. As you can see, my site traffic was much lower. When I made my decision to focus on web development here is what I did:
I hadn't published my newsletter for over a year. So I started writing again. And, I didn't stop there. I wrote an ebook that shows How to Build, Promote and Sell Advertising on a Used car Website and I resurrected my blog, that had not been used for two years. Other then these two things the only other thing I did was to start posting a little more to a few discussion forums. (which I'm not sure was such a good idea)
Basically what I did was jump in the water and splash around; nothing special...
But... just by being a little more visible online, it has doubled the amount of traffic to my site, and is bringing in new clients again.
I'm sure some of you think that a lot of time is wasted on the Internet (for those of you who make a full-time living from your online ventures). Sometimes it doesn't seem like you're having a whole lot of affect, but from my splash the end of June, you can see the ripples it has caused in my traffic.
Posted by Steve MacLellan at October 31, 2004 07:18 AM
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