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November 10, 2004

Slammer People

You here a lot of talk on the Internet about niche markets. People wonder how they can find them, identify them, and market goods and service to them. A common trend I see with so many new people coming online is they want to learn how to use the Internet to make money but make the mistake of trying to market to the same crowd that taught them how.

Here is the problem with this...

Many of these people aren't credible. If one is desperately struggling to find a way to make an extra $500 per month on the Internet, it is hard to convince people to buy one's newly created info product promising the purchaser wealth.

Take the information that can be learned and set your sites on markets outside of the "get rich" crowd.

In the March 2001 issue of my HomeBusiness Journal I wrote about Cyberspace Inmates:

This site is run by a Missouri minister, Rev. Rene Mulkey, who posts inmates messages online and funnels responses back to the inmates. Her client list consists of 1,600 prisoners nationwide and she charges them each $10 per month to handle their accounts.

She claims lawyers use the site to find clients, religious leaders use it to minister to prisoners, and college students use it to study prison conditions and the death penalty.

I don't know how many inmates are currently subscribed but Rene says "I work at this full time ten hours a day seven days a week."

Since the site has won several awards, and has been featured on TV, talk shows, in many local and regional papers, talk radio and several magazines I would have to assume that her client list is well over 1600 by now, and for the money she is making it shouldn't be too hard of a job to find a few others to receive the emails, print them off and deliver them.

I hope this article will help to open you eyes to the possibilities.

Posted by Steve MacLellan at November 10, 2004 12:30 PM

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