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November 24, 2004
Tuesday's random thoughts
Some people will do anything to make a dollar. Thats just what I though when I found out that Google is suing Auctions Expert International LLC for clicking on their own AdSense links. An eWeek article says "Not only can click fraud lead advertisers to pay for fraudulent clicks, but competitors also can use the tactic in an attempt to game the auction-based model used to determine the positioning of ads in pay-per-click programs, search-engine marketers said during the conference."
But Google isn't the only one handing out law-suites these days. Google is being sued by an adult website owner.
Apparently, according to Norm Zada of the offending website (pun intended) Google has been giving away "free peeks" of a password protected area that the website charges about $25 per month to access.
Well... well... nothing like the Christmas season coming on to bring out the worst in some people. But you don't have to be at your worst! And if you're thinking of sending all of your clients Christmas cards to tell them they are special you might want to read Holiday Card Games to make sure you're not upsetting the very people you don't want to.
Me? I'm just going to let my clients know I adopted a stray cat in their honor.
Really though... Bob Bly, although he has openly trashed the idea of blogging, has just launched his own blog with an article about How Direct Marketers Think. Regardless of what he thinks about blogs, he does offers some useful tidbits. I heard Bob Serling recommends Mr. Bly, and said that he never misses an issue of Bob's newsletter.
Posted by Steve MacLellan at November 24, 2004 07:15 AM
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