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December 13, 2004
Geeks bearing Gifts
It seems every place you turn on the Internet you see a number of marketers who have banned together to offer you enticing info-products and software as gifts for Christmas. Of course there is a small catch.
Gary Ambrose offers a few tips for sorting through the material. He claims in an hour you could download 10,000 pages of various products and services which stacks up to a lot of reading. But he warns....
"If you see the same thing mentioned over, and over, and over in all the free ebooks you downloaded … do you think you might actually be on to something?I’m going to be brutally honest with you ... The majority of the stuff you download from these free giveaways is going to be absolute garbage. And I’d be willing to bet that at least one of the three or four ebooks you pick to print won’t be worth the price of the paper you printed it on ..."
So which did I choose?
None of them! Don't want them! Sorry folks!
See... of course this is a way for several marketers to get you on their mailing list. That isn't a bad thing, really. Except for the price they are asking. To cough up my email address so you can place it on your list is worth more then your free gift.
I think it's time to revise this tactic of luring your subscribers in with free gifts. With people's email inboxes being so choked full of spam, the last thing anyone wants to do is to add another 400-500 extra email to their list of email and spam they must sort through. I have personally set over 1600 filters on my email accounts, and it only made a small dent in the amount of spam I receive.
So...
Build a relationship with me. Offer instant access to your freebie, make it a good one, and ASK me to consider subscribing to your newsletter, if I find it useful. Give first... don't expect your subscribers to.
Posted by Steve MacLellan at December 13, 2004 08:24 AM
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