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January 13, 2005
105 real-life marketing lessons
MarketingSherpa is offering a free download of an eBook titled Marketing Wisdom for 2005 which is a 51 page pdf report. It includes 105 real-life marketing lessons learned from MarketingSherpa readers including the folks at Timberland, Pacific Shaving, and ING Direct:
- Email tests that worked
- Search marketing tactics
- Site design to raise conversions
- Direct mail, radio, & telemarketing stories
I learned of this from Brian Carroll's Blog where he says:
"I contributed lesson #52 (on lead generation of course) in the B-to-B Marketing section."
You can get access to this eBook and others at wisdom.marketingsherpa.com. I think for those of you unfamiliar with this source, you will find these a valuable resource. Over the years I have saved many case-studies published by MarketingSherpa and used this information to help build my business.
Posted by Steve MacLellan at January 13, 2005 08:34 AM
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