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January 14, 2005

Built in Computer Systems

I ran across a column on Cnet today, written by Steven Musil, called This week in gadget news which talks about a company that specializes in building high-end PCs into handcrafted furniture. The downside is the company, Truvia, charges $55,000 for one of their creations.

Something like this would be a good idea for a small business startup too. I would think someone who was crafty working with wood and gadgetry could probably buy small quantities of desks and customize them so they wrap around a computer system. You could probably charge a lot less, and reach a far greater market.


Mr Musil says:

The movement has attracted interest from companies such as Microsoft that are looking to popularize PCs as living-room objects.

A few comments can be found relating to this article — not all favorable, but like anything else you would have to do your own market research, perhaps build a prototype, and see who is the market, at the price you decide you can deliver for.

A lot of businesses fail simply because they fall in love with their project, go ahead with it, without finding out first if there is a market for it. You need to find out who your customers will be and create a profile of the ideal customer. For those who might consider this, or any other business, you just need to make sure you've done your market research.

Posted by Steve MacLellan at January 14, 2005 05:13 PM

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Comments

Steve,

I can see myself now...My Rocking Chair fitted out, Flip up monitor, TV remote in my left hand, Fridge on my right side complete with monitor as well.

What more could a man want?, his Computer, TV, Fridge for his favourite beverage and comfort as well!!!

Ooooops, just one thing, Money to pay for it...but we can dream can't we?

Posted by: Kevin Robb [TypeKey Profile Page] at January 14, 2005 08:37 PM

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