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February 04, 2005
The Difference between Luxury and Status
I was reading an article on The Business 2.0 Blog, Fakes and Status Marketing where it talks about 2 handbags almost exactly the same, except one costs $12,000 and the other costs $70.
Damon Darlin goes on to say:
"It used to be that "luxury goods" were actually luxury. A Rolls with polished burled walnut interiors, precisely fitted doors, and a hand-made engine was actually a better car than a Chevy. A Steinway was a better piano than a Baldwin. So you paid more. But the two Vuitton bags are nearly identical. Quite often these fakes come from the same factory that makes the real thing. Which tells you, these aren't luxury goods, but merely status goods and are priced precariously."
You know... I had to read that article twice!
It would seem to be that this doesn't only apply to handbags. I might suggest some well known Internet marketers have read this article, and they challenge you to be one of the top elite to buy a high priced status info-product that they have created.
One reviewer who shall remain anonymous said about one of these:
"...it's not perfect, it's not the "be-all-and-end-all" marketing product, but it does deliver the info it promises on and in a way that's palatable, easy to understand.
The DB Bistro Moderne, in midtown Manhattan sells hamburgers for $59 and $99.
Kitsy Battle, 48, a bookkeeper visiting New York from Atlanta said:
"They're not selling food, they're selling status."
Point is, if you're trying to start or run a business, there isn't harm in having the odd luxury item like a Rolls. Spending money on luxury items isn't the same as spending money on status items.
If you buy the $99 hamburger you will be hungry tomorrow. If you buy the expensive info-products, you will just need more knowledge tomorrow. Save your money. Buy the Rolls.
Posted by Steve MacLellan at February 4, 2005 07:00 AM
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