Chris Houchens whose recent manifesto (featured on ChangeThis.com) says:

We all know that the perfect case study and the way things are supposed to work just don't happen for the most part in the real world. Here's what is happening: Today's business leaders are trying to make these textbook examples fit into the irregular holes of everyday marketing.

He suggests being careful in choosing a coach because some of them have existing strategies that they may try and plug you into... without really understanding your business. Although hiring a professional might be beneficial to some, it might not be a good idea for all. I've always felt that it helps to find someone who is already doing what you want to do, and study them. Then build a network of people who are willing to share their ideas and concepts with you.

One needs to study, of course! But you also need to have an idea of how you can apply these techniques and strategies to your business. You might find that a group of people, who you can bounce ideas off of, can help shape the ideas into a workable concept tailored to your specific needs. Some of the smartest people I know, are the first to ask, "What do you think?"