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March 11, 2005
88 Marketing Tips That Will Change Your Life
Willie Crawford highly recommended a Free Ebook, 88 Marketing Tips That Will Change Your Life.
He says:
One of the best books I've read on marketing and copywriting was written by my friend Paul Elliott. His mastery of copywriting and the psychology of it all, really amazes me.
I had a look at Paul's book and as usual Willie is right on! It's a keeper. I particularly liked #21. It says:
No matter what the goods or services you have to offer are, you are not in the business of providing those. No matter what you prefer to believe, you are in the business of building interpersonal relationships. The sooner you acknowledge that fact and pursue it vigorously, the sooner you will be massively successful.
This would certainly be reason enough for any and every business to consider having a blog, wouldn't it?
BL Ochman posted that Jeremy Wright has a list of 40 Fortune 500 companies that use blogs and an article about why the NY Times paid $410 million for About.com's 500 blogs.
Posted by Steve MacLellan at March 11, 2005 06:19 AM
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