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June 07, 2005
Observations on Advertising
An interesting article I saw this morning suggests that the placement of your ad on a website, as well as the design of the ad, contribute greatly to the advertising campaign.
"Observation: People avoid looking directly at some ads while looking at others; performance depends on placement."
The article is based on a report:
EYETRACK III FINDINGS
This report is one of many from the Eyetrack III study of broadband-era news websites.46 people were tested for one hour each in December 2003 by Eyetools Inc. in partnership with the Poynter Institute and the Estlow Center. During the test period, each test subject viewed mock news websites created for research purposes and real-world multimedia news features. Results were published in September 2004.
If you are thinking of paying for advertising on other websites you might want to read this first. You will get more bang for your buck depending on how the ad is designed and where it is placed on the website.
Posted by Steve MacLellan at June 7, 2005 07:39 AM
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