The gist of the book is simple. Just answer the following question:

"What are the fastest, cheapest, most effective things you do to market online?"

The idea is to keep things as short and easy to act on as possible. At the same time, feel free to take the space you need to make your contribution as useful as possible. You may also include a resource box with contact information and any special offer you may want to include.

He's also looking for bonuses to include with this product. So if you have a report, interview, or some other material that you'd like to offer as a bonus, be sure to let him know.

The deadline for getting your materials to me is July 27th, but he would prefer to get them as early as possible.

2. Significant exposure for the product

He's arranged with a number of companies with large lists to joint venture the product and he's looking for even more. Right now, it looks like there will be in excess of 500,000 people who receive the promo for this product. So you should get tremendous exposure for your products and services.

Also due to the name recognition of the experts he expects to contribute to the book, it should generate strong interest and sales. The list of experts currently committed to participate at this point include:

Bob Bly, John Carlton, Dave Dee, Randy Gage, David Garfinkel, Paul Hartunian, John Jantsch, Audri Lanford, Paul Lemberg, Clayton Makepeace, Ken McCarthy, George McKenzie, Paul Myers, Bob Scheinfeld, Yanik Silver, Joe Vitale, Jeff Walker, and Pamela Yellen.

He also expects to have at least a dozen more experts, as well. All of this fire power should make the book very attractive to buyers.

Please send him your submission as soon as possible and he will get back to you right away to let you know if its been accepted. Send submissions to: opebook@DirectMarketingInsider.com

Bob Serling is the editor of the the popular Direct Marketing Insider newsletter.

UPDATE: July 3, 2005. For those of you who are considering submitting articles to be considered for Bob's eBook, there have been a couple of samples posted to his site. Use these to get an idea for the the types of articles he is looking for.