« AMD Athlon 64 X2 Dual-Core Processor | Main | CSS Selectors »

June 03, 2005

Opportunity gaps

Bob Serling recently wrote an article about opportunity gaps and how to capitalize on them. He quoted this example from a dentist who was barely paying the bills:

"So he looked outside his industry and noticed that more and more businesses were staying open later at night to gain business from people who were busy working all day. Supermarkets stayed open later, as did many malls, convenience stores, record stores, restaurants, and so on.

Following the lead of all these other businesses, he decided to become "The Night Time Dentist", with office hours from 4:00 pm to midnight, five nights per week. He sent fliers to businesses in his area with employees who work the day shift, as well as to the homes in his surrounding area.

Within weeks, his once thin appointment book was filled to capacity. And it's continued that way for many years."

You can read the article here.

Posted by Steve MacLellan at June 3, 2005 08:25 AM

Trackback Pings

TrackBack URL for this entry:
http://www.homebusiness-websites.com/mt/mt-tb.cgi/189

Comments

Post a comment