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July 13, 2005
The 20 Second Rule...
This is the average time someone will spend looking at your sales letter.
Bugsy Cockaracha, from www.SalesLetterHumor.com visited my discussion forum and suggested:
Have any of you read "The 20 Second Rule"That is the average time a sales letter will be in the hands of the receiver, looked at, read, and thrown away. Does this surprise you? Please go and read the two reports by Professor Vogele and see for yourself. Both articles are not long but are packed with information you can not get any place else.
http://cdmdirect.com/eyestudy1.htm read this first
http://cdmdirect.com/eyestudy2.htm read this nextI came across "The 20 Second Rule" about three years ago and been working on a way to increase the time a sales letter stays in the hands of the receiver. I have created a sales letter that will increase that time many times over
Regards,
Bugsy Cockaracha"Humor Sales Letters" last forever
they are a Salesmen's best friend.
http://www.SalesLetterHumor.comP.S. One good turn of the blanket . . . and you'll have the whole thing.
These reports are a must read.
Posted by Steve MacLellan at July 13, 2005 10:49 AM
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