Building an Effective Website (PDF, 218 KB) This guide provides valuable tips on how to build an effective website, how and who will use your website, how to select the right developer, top mistakes in website design, and more advanced web development issues.

Essential E-Business Partners (PDF, 226 KB)
A wide variety of ebusiness partners is required to create and implement a successful e-business strategy. Learn more about web hosts, Internet service providers, ASPs, web designers and developers, and how to select the right partners.

Internet Marketing (PDF, 254 KB)
Understand how to use web development, search engine optimization, online advertising, e-mail marketing, blogs, and affiliate program strategies to increase your website traffic.

Selling Online (B2C) (PDF, 204 KB)
Going from a web presence to selling online is usually not as simple as adding a picture of your product to a web page. This guide provides a common-sense approach to issues such as web development and design, electronic storefronts, payment processing, taxation and duties, shipping and order fulfillment for your B2C ecommerce website.

Return on Investment (PDF, 202 KB)
There are many ways to measure the return on an e-business project, and a ROI analysis should form part of your decision-making process. Often entrepreneurs measure ROI as the cash returned from a particular investment. In many cases, however, determining ROI is not so obvious. This guide will teach you more.

It also has a page of links to other resources of interest.

The Pan-Western Website loads fast, and is an incredible resource for newcomers.

The current four team members of Pan-Western each wrote four guides to total sixteen. Regardless of how well informed the members are, it is important to understand that some of the information provided is based on opinion.