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October 09, 2005
Bob Serling's new Blog
Anyone who knows of Bob Serling already knows that he is a marketing genius. There was a newsletter he published, seems to be a hundred years ago now, that was called something like "Reverse Invent Marketing"... or some similar name. Of course it really wasn't a hundred years ago. I was receiving it by the Internet. But it was in the early days...
You know, back in those days, many of us were building websites the same way. Have you ever noticed this? Website building, the construction, presentation, layout, marketing methods and general shape and form almost seem to follow a trend. I don't know who starts these, but I can tell you who finishes them.
In the mid 90's most websites were following a trend to put all the useful links they could find, related to their business theme, on their website. Most people didn't seem to question the philosophy behind this phenomenon. Bob did. He said:
Why would you want to do that? That's what search engines are for...
I scratched my head a bit; you know, not being the brightest crayon in the package, and all...
Then I removed all the other "useful" links to outside resources. Two things happened.
First, my traffic decreased.
Second, those that were visiting took more of an interest in what I was doing.
Regardless of whether you know Bob, or not, he has started a blog that you might want to bookmark in your favorites, or subscribe to his RSS feed.
Posted by Steve MacLellan at October 9, 2005 12:37 PM
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