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November 08, 2005
The design of your site can affect your conversion ratio
I'm sure you have heard it said before that the "design of your site can affect your conversion ratio" and this is something you could be testing. Nick Usborne has an article on A List Apart that shows a three way test. The results he has published showed that one design out-pulled tow others by 15%.
Incidentally, the design I liked the best resulted in 53.28% fewer sales.
What one did you like and why?
Posted by Steve MacLellan at November 8, 2005 03:04 PM
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