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Erstwhile Google AdSense rival Expert System launches its Cogito Semantic Advertiser tool, which discerns the meaning and context of words to provide more relevant ads. Expert joins a cadre of search providers, including the Microsoft-owned Powerset, Hakia, Yedda and Zoomix to leverage semantic technologies.
- Google has a new challenger to its AdSense platform, courtesy of semantic software maker Expert System. Expert System, which makes software that interprets information in text, has launched Cogito SemanticAdvertiser, a tool that, when paired with Expert's semantic search engine, processes the m...

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