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Facebook will no longer be serving banner ads from Microsoft, but this isn't a sign that relations between the companies have grown cold. A Facebook spokesperson said ad formats that feature social actions, or social ads, perform better and can be targeted to the site's 400 million users based on the info they provide about themselves on the site. Altimeter Group analyst Charlene Li wondered if and when Microsoft and Facebook will partner to let Facebook offer social ads, via the Facebook Connect application to extend the social network to third-parties, to partner publishers that want to serve social ads on their sites.
- Facebook will no longer be serving banner ads from Microsoft, but this isn't a sign that relations between the companies have grown cold. Rather, social ads are growing up and it is time for Facebook to leverage them better, the social network and analysts who follow it believe. ...

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